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So why does Instagram even matter? Well, it’s not just that Instagram has such impressive user numbers – although it does.

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By understanding what the best image quality for Instagram is and how to upload your content so it displays correctly, you can ensure your posts won’t turn from fab to fail quicker than it takes you to say the word “engagement”. The good news is that there are several ways to get around your image upload issues. If you don’t know how to upload high quality images on Instagram, this automatic image compression can transform your high quality images, compressing them to the point where they look blurry, pixelated, discolored, and even hard to recognize! If you continue uploading poor-quality images, your engagement will plummet and your followers will leave your page in droves. It’s the perfect solution, right? Well, no…not always. So, if images are uploaded in the incorrect format, even if they’re super high-resolution, Instagram’s algorithm automatically compresses them.

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The platform simply wouldn’t be able to function – or it would be painfully slow and prone to crashing! But Instagram can’t possibly handle such colossal amounts of data every day by uploading images in their original high-resolution format. This is great news for businesses who want to use the platform as a marketing channel. This vast user base is constantly uploading, viewing, and interacting with content. So instead of losing precious pixels, here’s how you can upload amazing quality photos to Instagram and avoid losing hours of hard work. Maybe the formatting is all wrong, the quality is off, or your images are blurry or pixelated.Īnd if you need your image quality to be superior (eg, you’re a photographer or videographer), it’s crucial that you understand how to upload high quality images on Instagram. The content you’ve so carefully created, collected, and curated looks terrible. Yet, when you go to upload your image assets to social media, you hit a roadblock. Picture this: you put your heart and soul into creating a gorgeous photo or image for your feed.






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